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Paul Trading LLC · Waco, Texascs@paultradingllc.com
Paul Trading LLC

Services

One operating view.
Twelve specialist capabilities.

Technology, commerce, marketing and operations expertise that can stand alone or work as one coordinated system.

Service directory

Where should the work start?

Each service is delivered by senior specialists, priced by the hour and tied to an agreed measure of progress.

01
Technology

Web Design & Development

We design and build responsive business websites with a clear information system, persuasive content and dependable performance.

  • Information architecture
  • UX and interface design
  • Responsive WordPress development
  • Forms and integrations
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02
Technology

Custom Software & App Development

We create internal tools and customer applications when off-the-shelf software no longer fits the operation.

  • Workflow discovery
  • UX and data-model design
  • Web application development
  • Roles and permissions
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03
Technology

Cloud & Systems Integration

We configure hosting, security and integrations so critical business data moves reliably between systems.

  • Cloud architecture
  • Security and backups
  • API integrations
  • Performance monitoring
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04
Commerce

Ecommerce Store Development

We build online stores that explain the offer clearly and make checkout the easiest part of the journey.

  • Catalogue architecture
  • Product template design
  • Cart and checkout optimisation
  • Payments and shipping
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05
Commerce

Marketplace & Listing Growth

We optimise product information and marketplace operations so buyers find, understand and trust the offer.

  • Catalogue clean-up
  • Keyword research
  • Listing copy standards
  • Pricing monitoring
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06
Commerce

Subscriptions & Payments

We design subscription and payment flows that reduce failed renewals and manual finance work.

  • Pricing architecture
  • Gateway configuration
  • Dunning automation
  • Upgrade and downgrade logic
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08
Marketing

SEO & Organic Growth

We improve technical health, content and authority to earn qualified traffic without paying for every visit.

  • Technical SEO audit
  • Intent mapping
  • Content briefs
  • On-page optimisation
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09
Marketing

Content & Social Production

We produce the visual and written content that keeps channels active and offers understandable.

  • Content strategy
  • Production calendar
  • Photography direction
  • Short-form video
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10
Operations

Automation & CRM Operations

We connect CRM, commerce, inbox and reporting so orders and enquiries move without manual copying.

  • Process mapping
  • CRM setup
  • Lead routing
  • Lifecycle automation
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11
Operations

Customer Support & Service Desk

We set up the helpdesk, knowledge and escalation paths that keep customer questions moving.

  • Helpdesk setup
  • Channel consolidation
  • Response library
  • SLA design
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12
Operations

Reporting & Business Intelligence

We connect sales, advertising and cost data into reporting leaders can use immediately.

  • Data audit
  • KPI definition
  • Dashboard build
  • Automated refresh
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How we work

Four stages. No silent weeks.

Priorities, progress and evidence stay visible from the first call onward.

01

Diagnose

We establish the commercial goal, operating reality and evidence.

02

Prioritize

We rank opportunities by value, effort and dependency.

03

Deliver

Work ships in short, visible cycles with clear ownership.

04

Compound

We measure results and put every learning into the next cycle.

Pricing

Hourly engagement from $10.

Foundation, Momentum and Enterprise cover every service. A custom package can be requested at any rate between $10 and $50.